Wer erinnert sich noch an den kurzen Imagefilm am Anfang der Keynote? Was wollte Apple uns damit sagen? Nette grafische Spielereien in Schwarz und Weiss? Oder ist es eine neue Think Different Kampagne?
if everyone
is busy making everything
how can anyone perfect anything?
we start to confuse convenience
with joy
abundance with choice.
designing something requires
focus
the first thing we ask is
what do we want people to feel?
delight
surprise
love
connection
then we begin to craft around our intention
it takes time…
there are thousand no’s
for every yes.
we simplify
we perfect
we start over
until every thing we touch
enhances each life
it touches.
only then do we sign our work.
Designed by Apple in California
Liest sich wie ein Mission Statement zu Design. Design war schliesslich eines der zentralen Themen der WWDC.
